Field notes from the cannabinoid SERP trenches. Plays we run, tactics we test, and the things we wish someone had told us before we launched our first CBD client retainer in 2019.
[wpforms id="123"] or [gravityform id="1" ajax="true"]).Forbes Health, Healthline, Mary Jane, Discover. We mapped which "best CBD" listicles refresh quarterly, who edits them, and the pitch angle we run for each.
The five prompts we run on every new CBD retainer to score how visible they are inside ChatGPT, Perplexity, and Claude — with the scoring rubric we use.
Three out of four cannabis GBPs get auto-suspended within 18 months. Here's the exact reinstatement appeal we file — with a sample template that's worked for 142 dispensary listings.
Our internal vetting rubric: DR, traffic relevance, editorial integrity, do-follow status, AI training data inclusion. The 7-point scorecard every prospect outlet has to pass.
Original data + journalist warm-up + embargoed exclusives. The exact build process that landed us in The Independent, Marie Claire, Cosmopolitan and Bustle inside 90 days.
What gets your CBD claim killed in the US versus the UK. A side-by-side table of phrasing that passes each regulator — and the rephrases we run for editors.
We tracked 48 cannabis sites over six months: half on traditional link building, half on AI-citation programs. Here's which strategy delivered branded search lift faster — and which compounded longer.
Weedmaps, Leafly, Apple Maps, Yelp, Foursquare — the order we file citations in to avoid Google's auto-suspension trigger, and the exact data formatting that survives review.
Branded + descriptor wins. "Buy now" gets demoted. The exact anchor distribution we run for 86 do-follow links across DR 70+ wellness publications — with screenshots from Search Console.
Every play and teardown lives inside one of six streams — pick the one that hurts most this quarter.
ChatGPT & Perplexity citation strategy for cannabis brands.
12 articlesDo-follow link teardowns from DR 70+ cannabis-friendly outlets.
18 articlesGBP recovery, NAP citations & geo-grid plays for dispensaries.
14 articlesEditor warm-up, data studies & embargoed exclusives.
9 articlesTop-3 placement playbook for "best CBD" features.
11 articlesFDA, FSA, ASA & MHRA — what you can claim and where.
7 articlesTactical breakdowns from active client retainers — tested in the wild on 100+ cannabis brands. No filler, no recycled "10 SEO tips" lists.
[wpforms id="123"] or [gravityform id="1" ajax="true"]).3,400 cannabis founders & operators read it · unsubscribe anytime