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DR 70+ editorial onlyPR Digital PR for CBD · UK + US

Get covered by the publications that won’t return your emails.

Digital PR built for cannabinoid brands — founder bylines in Forbes, expert quotes in Marie Claire, regulatory explainers in The Telegraph, and DR 70+ editorial links from journalists who actually understand CBD. No directory junk, no PBNs, no "guest post" inboxes.

F W M +
Placed in Forbes, Wired, Vogue, High Times, The Telegraph, Marie Claire & 200+ more cannabinoid-friendly mastheads.
Live clipbook · OriginalsCBD · Q1 '26 7 of 9 live
ForbesHEALTH
"The editorial standard for full-spectrum CBD oils, audited."Founder byline · April 2026
DR 94do-follow
WiredUK
"Inside the lab where British CBD becomes pharma-grade."Reactive feature · March 2026
DR 93do-follow
The IndependentUK
"Why UK pharmacies are quietly stocking CBD."Expert quote · March 2026
DR 92do-follow
Marie ClaireUK
"The CBD ritual that's replacing my evening glass of wine."Trend feature · February 2026
DR 91do-follow
High TimesUS
"OriginalsCBD: the British outsider winning in Vermont."Cover interview · February 2026
DR 80do-follow
9 placements · avg DR 88.4 From 0 to 9 tier-1s in 90 days
Brands placed in
Forbes Wired VOGUE The Telegraph Marie Claire HIGH TIMES The Independent Bustle
0
DR 70+ editorial links built
since 2019 · do-follow only
0
Tier-1 publications placed
Forbes, Wired, Vogue & 184 more
0
Average domain rating
across 412 live placements
0
Journalist pitch win-rate
vs industry avg of 4%
The CBD PR problem

Real journalists won't open a CBD pitch from someone they've never heard of.

Tier-1 publications spam-flag CBD outreach by default. Even when they bite, legal kills the link. Three years of being on first-name terms with the editors, lawyers and freelancers who actually publish cannabinoid stories — that's what we're selling.

  • 01
    Cold CBD pitches go straight to spam
    Newsroom filters quietly junk CBD outreach. We pitch from warm relationships, not cold inboxes — and it shows in a 34% reply rate.
  • 02
    Legal strips do-follow links from CBD coverage
    Big mastheads default to nofollow on CBD — or remove the link entirely. We know which titles allow do-follow and how to frame the story so legal signs off.
  • 03
    Generic PR agencies treat you like a vape brand
    Most agencies have one "cannabis" template. We've spent five years inside the FDA, FSA, ASA and MHRA briefing notes the editors actually read.
Inbox · "CBD" pitches sent by generic agencies (last 30 days) Rejected
Forbes Healthopened, did not reply
No reply ×47
Wired UKauto-routed to spam
Filtered ×31
The Independent"CBD policy: nofollow only"
Nofollow ×18
Marie Claire UK"can't link to product"
Link killed ×12
Voguelegal removed mention
Mention killed ×9
In the same window, we placed 17 founder bylines & expert quotes across these exact mastheads — all do-follow.
What's included

Six PR engines. One newsroom-grade output.

Every Digital PR retainer ships these six outputs — per brand, per month, in a live clipbook.

01Editorial placements

Tier-1 stories — Forbes, Wired, Vogue, The Telegraph

The headline output: editorial features in DR 70+ mastheads. We pitch warm, frame for legal, and only count placements that ship with a do-follow link to your domain.

  • Tier-1 mastheads only (DR 70+)
  • Do-follow links contractually warranted
  • Story angle approved before pitching
This month's placements7 / 9 live
Forbes Health"editorial standard, audited"
DR 94Live
Wired UK"pharma-grade extraction"
DR 93Live
The Independent"UK pharmacy stocking shift"
DR 92Live
Marie Claire"CBD evening ritual"
DR 91Live
High Timescover interview
DR 80Live
02Founder bylines

Bylined op-eds that turn your founder into the expert

Ghost-written, founder-edited op-eds and explainers in tier-1 wellness, business and cannabis press. Each byline lands a do-follow author bio and a topic the founder can talk about for the next year.

  • Topic, outline & first draft handled
  • Founder edits before publish
  • Author bio + brand do-follow on every piece
Bylines shipped · last 90 days6 published
03Expert quotes & HARO

Get quoted in stories already being written

We monitor Connectively (HARO), Qwoted, ResponseSource and 14 private journalist Slacks for CBD queries — and pitch your founder as the expert. 34% of our pitches turn into a published quote.

  • Daily monitoring · 14 journalist channels
  • Pitch drafted within 90 minutes of brief
  • 34% pitch-to-publication win rate
Open journalist queries · today12 pitched · 4 won
Marie Claire
"CBD vs alcohol: experts on the new sober-curious tools"
Won
Bustle
"Best CBD products for menstrual cramps, vetted"
Won
Yahoo Finance
"Why CBD M&A activity surged in Q1 2026"
Pitched
Wired
"Cannabinoid extraction: where the science is now"
Pitched
04Reactive newsjacking

Be the source on every CBD news cycle

FSA approval lists. New FDA guidance. A celebrity launches a hemp brand. We brief your founder within 2 hours and pitch a quote, op-ed or feature angle to the journalists already covering it.

  • 2-hour news-to-pitch SLA
  • Pre-approved talk-track per regulator beat
  • Live trend dashboard inside your workspace
Trending CBD news · today3 pitched in 4h
1
FSA full-spectrum approval list expandedBBC, Reuters, FT · last 4 hrs
+412%volume
2
FDA hemp-derived THC ruling leakedBloomberg, NYT, Forbes
+218%volume
3
Celebrity CBD brand launch (rumored)Vogue, Marie Claire, Refinery29
+184%volume
4
UK pharmacy stocking trendTelegraph, Times, Daily Mail
+96%volume
05Press releases & wires

Wire-grade announcements that journalists actually pick up

Funding rounds, FDA letters, lab certifications, distribution deals — written to AP style, distributed to a CBD-friendly journalist list of 1,840 contacts, syndicated on PR Newswire, Business Wire and 12 niche cannabinoid wires.

  • AP-style writeup & embargo coordination
  • 1,840 cannabinoid-friendly journalist list
  • PR Newswire + Business Wire syndication
Wire performance · last release38 pickups
PR
PR Newswiretier-1 syndication
14 pickups
BW
Business Wirefinance + business desks
9 pickups
CN
CannabisWire + Hemp Todayindustry wires
7 pickups
D
Direct journalist list1,840 contacts
8 replies
06Mention monitoring & link velocity

Every brand mention — tracked, linked, recovered

We monitor 200+ CBD-relevant outlets for unlinked mentions of your brand and convert them into do-follow links within 7 days. The dashboard shows link-velocity week-over-week, plotted against competitors.

  • 200+ outlets monitored daily
  • Unlinked mention → do-follow conversion (7-day SLA)
  • Competitor link-velocity benchmarks
Link velocity · last 12 weeks+38 / wk avg
W1W3W6W9W12
Live workspace

Your PR newsroom, live.

Editorial pipeline, journalist DMs, link velocity, and clipbook — refreshed every six hours.

refreshed 2 min ago · OriginalsCBD
Live placements
9+9 in 90d
↑ from 0
Average DR
88.4tier-1
all do-follow
HARO win-rate
34%12/35
vs 4% industry avg
Link velocity
+42/ wk
↑ 10x baseline

Top placements · live now

1
Forbes Health"editorial standard for full-spectrum oils"
DR 94Live
2
Wired UK"pharma-grade extraction"
DR 93Live
3
The Independent"UK pharmacy stocking shift"
DR 92Live
4
Marie Claire UK"CBD evening ritual"
DR 91Live
5
High Timescover interview
DR 80Live

Output share

Editorial features
9
Founder bylines
6
Expert quotes
12
Wire pickups
8

Compliance flags

All clear · FDA + FSA + ASA pass
How it works

Six weeks to first tier-1 placement. Then we compound.

Every Digital PR engagement opens with a forensic narrative audit, then locks into a monthly compounding sprint.

  1. 01
    Week 1 · Audit
    Narrative + journalist-relationship audit
    Map your current coverage. Score do-follow density. Identify the 5 angles only your founder can credibly own.
  2. 02
    Week 2 · Story-bank
    Build a 12-month story bank
    12 angles, each tied to a regulator beat or research moment. Pre-cleared with founder + legal so we can move at news speed.
  3. 03
    Weeks 3–4 · Pitch
    Warm-pitch tier-1 mastheads
    First wave: 12 pitches into our warm CBD-beat journalist list. Founder bylines drafted in parallel.
  4. 04
    Weeks 5–6 · First wave
    First DR 70+ placements live
    Editorial features + founder byline + first 4 expert quotes ship. Clipbook live in your dashboard.
  5. 05
    Month 2+ · Compound
    Reactive newsjacking + HARO compounding
    Daily journalist monitoring, 2-hour newsjack SLA, weekly clipbook review on Slack.
  6. 06
    Quarterly
    Founder review + narrative refresh
    90-day deep dive. Refresh story bank. Renew, expand or part ways — you choose.
Case studies

Real CBD brands. Real tier-1 clipbooks.

Three case studies from the last 12 months — numbers pulled straight from each brand's clipbook.

OriginalsCBD · UK
9× tier-1

From zero to 9 tier-1 placements in 90 days

Avg DR 88.4. Founder bylines in Forbes & The Telegraph. Expert quotes in Marie Claire, Bustle, Yahoo Finance. Link velocity 10× baseline.

ForbesWiredTelegraphMarie Claire
Read case study →
Mendi Botanicals · US
+184%

+184% organic traffic from 24 tier-1 links

24 DR 70+ placements across Vogue, Wired, Yahoo and High Times in 6 months. Branded search up 312%. M&A inquiries from three Fortune 500s within Q2.

VogueWiredHigh TimesYahoo
Read case study →
Lazarus North · UK
DR 78

Avg DR 78 across 14 placements in 4 months

Reactive newsjacking on the FSA full-spectrum approval cycle — 9 placements within the same 14-day news window. Telegraph + Independent + Times in one quarter.

TelegraphIndependentTimes
Read case study →
Why CBDSEOXperts

Six reasons CBD founders trust us with their newsroom relationships.

189

189 warm CBD-beat journalists

A CRM of 189 journalists, editors and freelancers we've placed CBD stories with — on first-name terms with the desks at Forbes, Wired, Vogue and The Telegraph.

DR70+

DR 70+ tier-1 placements only

We don't count guest posts on DR 28 wellness blogs. Every placement we report is DR 70+ and contractually do-follow.

34%

34% HARO win-rate

Industry average for journalist-pitch reply is 4%. Ours is 34% — because we pitch from warm relationships, not blast lists.

2H

2-hour newsjack SLA

News breaks, your founder's quote is drafted within two hours. Reactive PR is where DR 90+ placements actually live.

5+

5+ years cannabinoid-only

We've been pitching CBD stories since 2019. We know which legal teams strip do-follow links and how to frame so they don't.

90-day tier-1 warranty

DR 70+ placement in 90 days, or the next month is on us. Written into every contract.

From the operators

"They got us into the rooms our last agency couldn't even email."

★★★★★

Three PR agencies told us Forbes wouldn't touch CBD. CBDSEOXperts placed our founder byline in Forbes Health within 60 days — and three more tier-1s by Q2.

O
[Founder name]
Founder, OriginalsCBD
★★★★★

The reactive newsjacking is the unlock. FSA dropped a press release at 9am, our quote was in The Telegraph by 4pm. That doesn't happen with normal PR.

M
Marcus Levin
Co-founder, Mendi Botanicals
★★★★★

We tried generic PR for two years and got DR 35 wellness blogs. One quarter with CBDSEOXperts and our clipbook had The Times, Independent and Telegraph in it.

L
Liam Okafor
Head of Brand, Lazarus North
Pricing

Three tiers. Founder-led on every retainer. Tier-1 warranty included.

Founder
$4,800/mo

For early-stage CBD brands ready to land their first tier-1 placements.

  • 2 editorial placements / month (DR 70+)
  • 1 founder byline / quarter
  • Daily HARO + Connectively monitoring
  • Live clipbook dashboard + Slack channel
  • 90-day DR 70+ warranty
Start with audit →
Network
$14,800/mo

For CBD brands at scale — multi-market, multi-spokesperson, with ongoing news cadence.

  • 8 editorial placements / month (DR 70+)
  • Unlimited founder bylines + expert quotes
  • Dedicated senior strategist + writer
  • Monthly wire releases + crisis comms desk
  • Monthly founder review
Talk to founder →
No 12-month lock-in Compliance-warranted Do-follow contractually guaranteed Founder on every retainer
FAQ

The questions CBD founders actually ask before signing.

Don't see yours? Reply to any audit email — founder answers within 24 hours.

Do you actually get CBD brands into Forbes, Wired and Vogue, or is "tier-1" just marketing language?
Yes — literal placements with a do-follow link in the article body. Our clipbook is auditable. We'll show you the live URLs on the audit call, including which sentence the link sits in.
What's the catch with do-follow links from tier-1 publications?
Most tier-1s default to nofollow on CBD coverage. Some allow do-follow if the link is to a research page (not a product page) and if the framing isn't promotional. We've spent five years figuring out which titles, which desks and which framings clear legal — and we contractually warrant do-follow on every placement we count.
How is this different from generic digital PR?
Generic PR agencies lose 80%+ of their CBD pitches to spam filters and legal review. We've built a 189-journalist warm list specifically on the CBD beat, and our pitch templates are pre-cleared against FDA, FSA, ASA and MHRA briefing notes. We pitch from warm, not cold — that's where the 34% HARO win-rate comes from.
What if my brand isn't FDA-compliant or has a regulatory issue?
We're transparent: tier-1 placements require a clean compliance posture. The first audit checks your label, claims, and lab certificates against the regulators in your target markets. If there's an issue, we tell you before we take a dollar, and we can refer you to a compliance counsel we trust.
How fast can I expect first placements?
Six weeks is typical for the first DR 70+ placement. Reactive newsjacks can land in week 2 if a major news cycle breaks. Our 90-day warranty exists because we hold ourselves to a tier-1 placement inside that window or the next month is free.
Do I keep ownership of journalist relationships if I leave?
Yes. The CRM, the warm intros, the email threads — all delivered to you on offboarding. We don't gatekeep; the relationships travel with the brand.
What happens if a publication strips the link or kills the mention after publish?
It happens occasionally. If it does, that placement is replaced — at no extra cost — with another DR 70+ placement at equivalent or higher domain rating, within the same monthly cycle. Tracked transparently in your dashboard.
Free PR audit

See exactly which tier-1s your CBD brand can realistically land in 90 days.

Drop your domain. We'll audit your existing coverage, score do-follow density, and email back the 5 angles only your founder can credibly own. 48-hour turnaround. No credit card.

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Average audit turnaround: 36 hours · 100+ CBD brands served

→ Or book a 15-min call → Or request the do-follow link audit

Tweaks

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