SaaS link building agency that asks which pages convert first
Most agencies point everything at your blog. We build links to your product, comparison, alternatives and integration pages, we vet every publisher before we pitch it, and you get the live URL for each placement the day it goes up.
The SaaS Pages We Build Links To
SaaS SEO is not blog SEO. The pages that close deals are the hardest ones to earn a link to, which is exactly why most agencies quietly avoid them.
Product & feature pages
The pages that convert, and the hardest link in SaaS to earn. Nobody links to a commercial pages for fun. We build the editorial context that gives an editor a reason to.
Comparison & "vs" pages
Where high-intent buyers land at the end of their research. Usually the fastest page on your site to move, because a few relevant links go a long way on a term nobody contests.
Alternatives pages
Demand that starts as a search for someone else's brand. Authority here turns their interest into your trial, and the page is often sitting on page two already.
Integration pages
Partner and ecosystem coverage is the most natural link a SaaS company can earn. Almost nobody asks for it, which is why it stays cheap while everything else gets contested.
Programmatic pages
Topical authority across a template-driven set, with links pointed at the hub pages holding the cluster together. One strong hub lifts every page feeding off it.
Data studies
These keep earning links months after the campaign ends, the only part of link building for SaaS that pays you twice. Journalists cite research. They ignore your feature announcement.
How we build them
Four services, mixed to fit your target pages. Most SaaS programmes run two at once.
Blogger Outreach
lacements on SaaS, martech and startup publications, negotiated with the editor who owns the page. We know most of them, which is the whole reason the pitch gets read.
Explore →Guest Posting
Thought-leadership articles on tier-one industry sites, written to a standard your own team would sign off on before it went anywhere near a publisher.
Explore →Link Insertions
Your link, inside SaaS content that already ranks. Fastest route to authority on a target page, and the cheapest one when the clock is the problem.
Explore →Digital PR & data studies
The earned-link engine for competitive SaaS SERPs. We build it on data only your product can produce, which is the one asset a competitor cannot copy.
Explore →How Our SaaS Link Building Process Works?
Five stages. You sign off on the target pages and the site list before we contact anyone.
Competitive & SERP audit
Who outranks you on your commercial terms, which links they hold, and which you can realistically win. We also name the ones you can't, usually the more useful half.
Target page & keyword mapping
Which pages need authority and how much. Product, comparison, alternatives and integration pages get ranked by what they earn you, and we build in that order.
Prospecting & vetting
SaaS-relevant sites with verified organic traffic and a clean outbound profile. Most candidates die here. The ones that die fastest are DR 70 sites with no readers.
Outreach & content
Pitches editors in your category actually accept. The writing has to survive readers who notice a wrong architecture diagram or a padded paragraph, and in SaaS that is everyone.
Placement, reporting & iteration
Live links. Indexation confirmed. Every URL mapped back to the target page it was built for, so you can attribute the movement in your own analytics.
Results you can expect
Link building compounds. Month one rarely looks like much. Month six usually does, and the gap between those two is where most SaaS teams give up on link building for SaaS and go back to publishing blog posts nobody links to.
Read in words: growth is close to flat for the first 3 weeks while placements go live and get recrawled, turns upward around month four, and steepens from month six as earlier links mature and target pages start ranking for their secondary terms.
SaaS link building pricing
Most agencies make you book a call to hear a number. Here's ours.
SaaS link building results
Short engagements, measurable movement inside a quarter. These were two- and three-month programmes — the percentages are smaller than a multi-year campaign by design, and they are real.
Longer programmes compound well past this. Our multi-year campaigns in other verticals run several times higher.
What SaaS teams say
Founders and technical leads who bought this the way they buy software — by checking the references first.
"They understood our comparison pages were the priority before we finished explaining it. Placements landed on sites our buyers actually read."
"Every placement came with the metrics attached. I could paste the report straight into our board deck without editing anything."
"We'd been burnt by an agency that only ever linked to our blog. This was the first time someone asked which pages made us money."
How we evaluate every site
You could run these checks yourself. Here is the list we run so you don't have to, and so you can defend the spend to whoever signs off on it.
Verified organic traffic
We read the traffic curve in Ahrefs and Semrush, not the headline number. A vertical spike three months ago means the site bought its way up, and we drop it.
Topical relevance
The site has to cover SaaS or your specific category. A general blog with a technology tag bolted on does not count, whatever its domain rating happens to say.
Clean outbound profile
Screened for PBN footprints and for outbound ratios that give a link farm away. Who a site links out to says more than who links in.
Editorial, in-content placement
Inside the body of the article. Never an author bio or a sponsored block, because those are the placements Google learned to discount years ago.
Natural anchor distribution
Branded, partial-match, exact-match and generic anchors mixed across the campaign. Over-weighting commercial anchors is the fastest way to make a profile look bought.
Indexation verified
Confirmed live and indexed before we report it as delivered. Submitted is not indexed, and an unindexed link is one you paid for and did not get.
Outreach Empress vs the alternatives
The three routes a SaaS team usually considers, on the criteria that actually differ.
SaaS sub-verticals we serve
Category knowledge beats volume. These are the ones where we already know the publishers and the editors know us.
SaaS link building questions, answered
What are SaaS link building services, and how do they differ from regular link building?
SaaS link building services earn editorial backlinks pointed at the pages that drive SaaS revenue: product, comparison, alternatives and integration pages. General link building aims at blog posts, which are easier to earn and far less likely to close anyone. That harder target changes the pitch and the publisher list entirely. That is the whole difference, and it is most of the job.
Which pages should we build links to first?
Usually the comparison and alternatives pages already sitting on page two. They carry the highest commercial intent and need the least authority to move, so they pay back first. Product pages come next, then the hubs feeding them internal links.
How do you find SaaS-relevant sites?
We start from the sites already linking to your closest competitors, add the SaaS, martech and startup publications we hold standing editor relationships with, then screen every candidate for verified organic traffic, category fit and outbound-link hygiene. You approve the list before we send a single email.
What DR range do you target?
Typically DR 50 to 80, depending on tier. But DR is a filter, not a goal. A DR 55 devtools publication with real traffic in your category beats a DR 78 general-interest site every time, and we will argue for the relevant one.
How long until we see ranking movement?
First placements go live in weeks three to four. Measurable movement on target pages usually shows up in months two to four, then compounds as earlier links mature and start passing value to the pages they point at. Anyone promising week-one results is selling something else.
How does this affect signups and pipeline, not only traffic?
Because the links point at commercial pages instead of the blog, the traffic they unlock is bottom of funnel. We map every placement to the target page it was built for, so you can attribute the movement in your own analytics instead of taking our word for it.
Do you work with our existing content team?
Yes, in whichever direction suits you. We can write everything, work from your briefs and voice guidelines, or place links into content your team has already published. Most in-house teams start with the last of those, see the reporting, then hand us more of the writing.
How much do SaaS link building services cost?
A monthly retainer set by link volume and the authority band you target. Three tiers, listed above on this page instead of hidden behind a call. Annual contracts are available, and we invoice against a PO if your procurement team needs one.
Can you help with AI search visibility as well?
Yes. The authority and relevance signals that rank a page in Google also decide which sources AI answer engines quote, and SaaS buyers increasingly start their research there instead of in a search box. We track our placements for AI citations alongside rank.
What happens if a link gets removed?
We replace it free for twelve months. Publishers migrate CMS, get acquired, prune old archives, or simply go dark. Any agency that has been doing this long enough knows a share of links will not survive the year, and prices that in instead of pretending otherwise.
Let's build your SaaS link strategy
Send us your target pages and your top three competitors — we'll show you the link gap between you and how to close it.